Learning SEO Basics

“Google Grants is a unique one-of-a-kind advertising program which is designed specifically for 501(c)(3) Nonprofit organizations. The goal of this program is to utilize and transform the Google Adwords system into a powerful tool to spread advocacy, awareness, volunteer-ism and provide the ability to increase donations.”

Read more The Power of Google Grants And How It Helps Charities Raise Money Online : PPC Blog | Sem Geek - Making Sense of Paid Search Marketing

“Are you using email to promote your business and stay in touch with your customers? If so, are you using email as effectively as you could be? “

Read more 9 Tips For Enhancing Email Marketing Effectiveness

Tags: marketing

By James Chartrand. Simple yet terrific insight.

“Many creative professionals sell their services. They put all the focus on themselves, the very act of creation. That’s a mistake. It seals the perception that no one else can do what you can – and restricts the growth of your business.”

Read more How to Achieve Freedom from Freelance | Copyblogger

Tags: writing, marketing, business

“Off-line media describes the term “Monkey Tennis” as “poorly-conceived or of particularly low quality” which fits these should-know-better SEO companies adaquetly. The sooner we have a governmental body or even a peer ranking system for SEO and Internet Marketing companies the better.”

Read more Monkey Tennis SEO « SEO Company | North South Media

Tags: search, seo

“Failure to maintain control of your feeds by not using your own domain is one of the biggest mistakes I feel many marketers make.”

Read more Stay Master Of Your Feed Domain

Tags: marketing

In response to Lyndon’s post…

“If producing highly successful linkbait requires nothing more than fabricating a salacious news story, then online marketing presents a serious danger to the integrity of online news. It is no secret that news outlets trawl the net looking for interesting tit-bits for their readers. It is also true that they should at least attempt to check the facts before publication. But does the truth that many websites don’t adequately check small stories exempt an online marketer from responsibility in producing fabricated news?”

“Have we reached a point where we should dump our email lists and find other channels to market through? Or is email marketing still as viable as it always has been?”

Read more Is Email Marketing Dead? › Dawud Miracle @ dmiracle.com

Tags: marketing

It’s always nice to hear the personal experiences of those in our professional lives. This is what social media is all about. Bringing us together in more accessible and tangible ways. Establishing relationships that are not only marketable, but enticing on a human level. Trust building.

David Wallace of SearchRank shares a bit of his experiences of social media parenthood. (And potentially tomorrows little social media expert, his oldest daughter)

“The process of identifying keywords is wrought with pitfalls which can reduce the effectiveness of online campaigns. Here are eight common mistakes companies make in selecting keywords for their campaigns.”

Read more Eight Keyword Research Mistakes That Are Costing You Money

Tags: keyword research, search

• “People want to connect with people. Be authentic, be personal to maintain relevance.

• Lay out the welcome mat. Create sections on your site for new members (customers), encourage stupid questions, make it OK to feel uncomfortable. “You’re only a stranger once.”

• Give members (customers) a voice. Community is a conversation, not a lecture. (I would say that marketing, when it’s great, is also a conversation.)